I wanted to hide under the couch when I first saw this breastfeeding commercial from New York WIC. Along with cheesy dialogue and the production quality of a Snuggie ad, I’m uncomfortable using weight loss as a primary motivator to encourage breastfeeding.
I was hoping to forget about the embarrassing ad, but, being “the boob lady”, many of my friends made sure to forward it to me, and several parenting sites started asking, “Is Breastfeeding the New Jenny Craig?”. What I’d initially dismissed with an eye roll was actually prompting meaningful conversations about advocacy, breastfeeding awareness and better ways to support moms. What more could you ask of a commercial?
So while I still find the ad tacky, kudos to New York WIC for creating a campaign that succeeded in getting people talking.
